Creators=Billionaires
How these 5 creators build an empire.
Hello Creators,
Hope you are safe and healthy (and also creating content for your art or your business)
Here is a glimpse of what our Content Monetisation Workshop will look like.
The word influencer is no longer jargon in the world of social media, it has become colloquial. Influencers today are the most crucial elements in the digital economy, creating ripples throughout the ecosystem through their massive followings and ingenuine modes of creation and marketing.
According to available data, Influencer Marketing is expected to be worth 13.8 billion dollars by the end of 2021. There’s a growing consensus amongst brands and organizations regarding the efficiency of Influencer marketing. The majority of brands have a standalone budget for content marketing and nearly 80% of brands have increased the content they produce to market better. All of these point towards an increasing parallel between content and the influencer economy.
The Business Insider categorizes influencers into 2 categories: Reach and Niche.
Reach. As a general rule, targeted reach, cost-effectiveness, engagement, authenticity, and accessibility all go up as follower count goes down.
Niche. Brands can leverage relevant niche influencers to more intentionally target audiences.
But creators and influencers today are blurring these categorizations through innovative, smart content and business plans. That allows them to leverage their loyal audience into various channels of monetization. Most successful creators are building an empire branching out from their main niche and exploring many alternative fields. And perhaps their success in the first place can be tied down to the same strategy. So here’s a closer look at the business models of 5 creators with very different content niches:
MrBeast
MrBeast a.k.a Jimmy Donaldson started his youtube journey in 2012 at the age of 13. Today he receives more than 4 billion views a year. He currently runs 5 other channels- Beast Philanthropy, MrBeast Gaming, MrBeast Shorts, Beast Reacts, MrBeast 2. He has 90+ million followers across these channels. But his main focus according to him is his main channel, and he runs these tertiary channels to earn more revenue. So that he can funnel them into his main channel and fund his extraordinarily high productions ranging up to a million dollars per video. He develops a particular niche on every channel instead of fragmenting the narrative of his main channel because the quality and content of his main channel are non-negotiable for him.
In order to ensure enough revenue for his main channel, he also invests in various unique business ideas like MrBeast Burger, MrBeast Finger on the App, Beast Philanthropy, and most recently Creative Juice. Creative Juice is a 2 million dollars investment fund that will provide creators up to 250,000 dollars for a stake in their channels. The selected creators will be mentored by him personally. MrBeast believes that in the next 5 years, people will start investing on Youtube channels just like today we invest in stocks, he is just a bit ahead of the time in doing so.
His visionary execution of the different business plans with his youtube channel at the center is just the kind of innovation creators need today to be financially independent.
Tanmay Bhat
Tanmay Bhat is the OG content creator in India, from his glory days at AIB to his solo Youtube career today, he has defined and refined the content space in India many times. He is a comedian, a content creator, a writer, a vlogger- and his youtube channel with 3million + subscribers is a melting pot where all of his unique talents are blended together perfectly. He also has two tertiary channels - Superpumped, where he hosts interesting conversations by inviting guests from various niche fields and genres, and Honestly by Tanmay Bhatt, where he talks specifically about the stock market, personal financing, investments and tries to decode the world of business.
Tanmay also juggles other creative jobs; most recently he wrote the genius Cred ads along with Devaiah Bopanna and others from his AIB team. He also recently announced angel investments in Qoohoo, a platform that helps creators to monetize their followers. He is also an investor at Smallcase, a tech startup. Bhat is a true multipotentiality, pushing the boundary a little further with each new venture and it's refreshing to see an Indian Youtuber take such leaps!
BeerBiceps
Ranveer Allahbadia has carved a space for himself in the content ecosystem by creating niche content about self-help and self-improvement. Though he began as a fitness influencer he soon branched out to lifestyle, fashion, mental health, and entrepreneurship. Today he has more than 3 million subscribers on his main youtube channel. Ranveer just like MrBeast has 6 more tertiary youtube channels apart from his main channel each dedicated to building a unique loyal community.
He also hosts The Ranveer Show, a podcast that repeatedly tops Spotify lists and is growing every day in terms of its audience. He also recently struck an exclusive Spotify deal for the audio versions of the podcast. Ranveer is an angel investor of Ready Set Jet, an American beauty brand looking to India for expansion. He is the mastermind behind Monk-E, a creative digital media organization that unifies Talent Management, Video Production, and Influencer Marketing under one roof. He is also the co-founder of BigBrainCo. a platform curating content about fitness, career, money, relationships, growth hacks and so much more. Ranveer is rightly the millennial inspirational figure in the world of social media, his mind works in a million directions and he does justice to all of them!
CA Rachana Ranade
Rachana Ranade is a CA turned content creator, working in the niche of financial business with the aim of simplifying the Stock market. She has more than 2.6 million followers on her youtube channel where she uploads educational and analytical videos twice a week and holds a separate Q&A session every Thursday. She also creates exclusive content for Youtube which can be availed through three flexible subscription models ranging from 60 INR to 400 INR a month. Apart from that, she has already created 14 monetized courses, most of them with an audience rating of 5!
She also has her official app on both Apple and Google Playstore. That’s not all, she also has a fun merch line for her fans, publishes blogs on trending topics in the world of finance, and has an integrated Amazon Affiliate link setup for book recommendations on her website! It’s brilliant how she has branched out in so many different directions from a single niche, and I am sure she will surprise us more in the coming days with her innovative monetization game. She is one creator, surely worth following!
Vaibhav Sisinty
He is the ultimate growth wizard in India, he transforms startups into highly profitable businesses and consults clients to scale up their profits through genius vision. He started CrazyHeads, a digital media company at the age of 19, over the years he has donned many hats, flaunted many roles in companies like Uber and Klook. All the while being a mentor on E-learning platforms like upGrad and Mentor.
Perhaps his biggest superpower currently is his LinkedIn following of more than 290,000 people. His recurrent masterclass on LinkedIn has been a massive hit with more than 40K attendants to date. He has also amassed great fame as a Keynote speaker and has given talks across the country. Sisinty is the man we are earnestly bullish on, and we are eagerly waiting to know the “cool” things he is building at Stealth Mode.
These content creators and many others like them are paving a way for newer possibilities for upcoming creators. Their trajectories are a source of great inspiration for the entire creative ecosystem. With every new venture, every new idea, every new business plan they are breaking away from the rigidities and conventions of how and what an influencer should be. And we are grateful to walk in their footsteps. Here’s how you can do the same:
Create a Dynamic Monetization Plan by Optimising Content.
Join Pawan Rochwani on the 10th of July, 2021 from 4 pm IST to 6 pm IST on his Content Monetization Masterclass. The workshop will help you develop a well-rounded understanding of the influencer economy and the various monetization models followed by a QnA to help you identify the things that suit your unique community the best.
Who is this workshop for?
Aspiring Content Creators and Artists
Build a unique brand.
Learn how to build a profitable community.
Monetize your creative journey right at the beginning.
Established Content Creators
Develop a well-balanced monetization mix.
Stabilize your income source.
Engage your Community better.
Entrepreneurs and Solopreneurs
Branch out your income sources.
Use content to create a better brand identity.
Create a lively community.
Social Media Marketers & Managers
Gain a better understanding of your community.
Curate a well-balanced content plan.
Earn more money through well-distributed content.
Thank you for reading till the end. Have a great weekend ahead!
If you have any further queries to ask us, you can reply to this email or reach us on Instagram @platformforartists for more information.
Watch this space for more details on the workshop, until then share this with someone who needs it the most.