How to grow your audience?
Tips and Tricks to grow your email list.
Dear Artists
I hope you are having a pleasant Wednesday!
Ever wondered how you can grow your email list from your social media audience? Whether it is your email list or your website, leveraging your social media audience can do wonders for you.
Ever since the Social Media ban news stirred, many creators are dreading that they will lose their audience if the social media platforms won't exist.
Here’s why having an email list plays an important role in safeguarding your audience base.
You do not own Facebook, Twitter, or Instagram. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies or when the government puts a ban on them. On the other hand, you own your email list completely. Whether it is a newsletter, a podcast, or a website, your email list comes in handy to communicate to your audience directly.
Now the most important thing is - How to build your email list?
Create value for your audience
Have you ever wondered why anyone should consume the content you create or subscribe to your newsletter? Defining what value your content gives will give your audience an understanding of the value proposition. Decide what is the one thing you can give your audience differently which will also require you to understand your audience better.
Offer free resources
One of the most useful ways to get more people on your email list is by offering them free resources via email. If you are a marketer, you can offer free email writing templates; if you are a painter; you can offer coloring templates.
Use double opt-in
A double opt-in is the quickest way to weed out low-quality subscribers. Here’s how a double opt-in work. When someone first signs up for your newsletter, they will be prompted to confirm their email address before they are added to your list of subscribers.
Here’s an example:
When the reader clicks the yellow “Confirm your subscription” button above, they are added to Jeremy’s email list.
And what happens if they don’t confirm their email? Well, they won’t be added to your email list. You might wonder why you’d want a mechanism that lowers your overall subscribers.
Here’s why:
By clicking the confirmation button above, your reader is:
Confirming they signed up for your list purposefully
Indicating their desire to receive your future emails
Verifying their email address so you can be sure it’s not going to bounce
Double opt-ins also increase the open rate of your newsletter. Remember, your list quality is much more important than quantity.
Create exclusive and personalized content
We are sure you’d know how annoying it is to receive emails that are lengthy and spammy. Your subscribers' inboxes are overflowing as it is, make sure you are not adding to that junk. If you want to stand out (which I know you do), you will need to identify your unique selling proposition. What makes you different from everybody else, and how can you convey your value through your newsletters?
Each newsletter you send should aim to provide valuable and exclusive content personalized to each reader; otherwise, there isn’t any incentive to stay on your email.
If you find this email unique why don’t you share it with others?
Use social media for promotion
You don’t want your audience to forget that they have subscribed to your email list and to avoid that you’ll have to let them know about the newsletter by promoting it. Give them a sneak peek at what is in store and make it relatable to your audience. Sharing how and why you wrote a particular issue also stirs curiosity in the minds of people so make sure you share a little bit of BTS!
What else is happening in the Creator Economy?
How outsourcing helps you scale your creative business (without losing your personal touch)
In this guide, you’ll learn if you’re ready for outsourcing, what to outsource, where to find the best people to hire, and how to best prepare for working with contractors. You’ll free up your valuable time without losing what makes you a unique creator.
Do my Instagram or Twitter Followers Count as my Community?
We certainly see social media platforms as foundations for communities, united by their interest in you or your brand. However, the relationship of your followers with each other is tenuous and limited to engagement via comments on these platforms.
Vimeo Is the Best Creator Economy Stock You’ve Never Heard of
Vimeo is well-aligned with what’s going on in today’s creator economy. Vimeo squarely positioned itself as the creative supplier for a gig economy. Having an interested parent company with a strong balance sheet also helped Vimeo make important acquisitions.
The creator economy is booming, but it’s no threat to brand sponsorships Creators have never been hotter: Social platforms want them, and marketers want to work with them. At the same time, however, the creator economy is expanding, adding new or improved opportunities for creators to make money outside of brand partnerships. So, where does that leave brands?
Instagram has cleared on how its algorithm works and on the recently popular issue of Shadowbanning.
What did we learn from the Dot Lung IG Live session?
The mother of dragons talked to us about her social media journey from being an introverted under-confident anxious woman to the brilliant independent brand she has created for herself.
Make sure to pour out your love and uniqueness in every piece of content you send out. Do let us know how these tips and tricks worked out for your email list. You can reach out to us at our official Instagram handle @platformforartists
Have a good week ahead! Take care and stay safe!
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